The effect of online social interaction on entrepreneurial opportunity evaluation: A mediation approach

Increasingly, people communicate and build networks using online social interaction. According to Packard Bylund (2017), the advances in technology have influenced communication processes organizations leading improved marketing introduction of innovations. There is also evidence growing use media among entrepreneurs (Nambisan, Wright, & Feldman, 2019; Olanrewaju, Hossain, Whiteside, Mercieca, 2020). Despite this, little known on how adoption interaction affects entrepreneurial opportunity evaluation. Thus, there a need access this medium can be used promote activities. This empirical study mixed-method approach find out if resource availability mediates relationship between It survey in-depth interviews collect data from young Ghana. A sample 383 13 was selected through simple random sampling technique snowballing for quantitative qualitative components respectively. SPSS evaluate analyzed with STATA. Nvivo analysis. The found that via not just source needed resources help better evaluation opportunities but as itself. vital it provides knowledge where obtain able potential opportunities.